Going Viral is key to success
If you are relying on just your local market for effect and influence, you have already lost. If you are an Environmentally Charged/ Focussed organization, you have, literally, already lost the battle. Our world is dying and being the Soft Spoken, Polite, and~ dare I say~ MEEK proponents of change will do NOTHING for our needs.
We, the ones that can see through this mire and on to a cleaner and brighter day need to Band Together and.. work together!