From their website..

Our Mission

At Alpenland, our mission is to provide the highest quality gear and apparel for skiing, snowboarding, biking, and water sports. We are dedicated to helping our customers enjoy the great outdoors, whether they are seasoned athletes or beginners looking to explore new activities. Our commitment to excellence is reflected in our carefully curated selection of products and our exceptional customer service.

Our History

Founded by Dieter Gerngross, the company began with a focused vision of serving the local skiing community. Steve and Wes have since continued the founder’s legacy, expanding the business while maintaining its core commitment to quality and community. Over the years, we have broadened our offerings to include a wide range of outdoor sports. Today, our stores support activities such as snowboarding, cross-country skiing, backcountry skiing and touring, mountain biking, road biking, gravel biking, wakeboarding, water skiing, and snowshoeing. Despite our growth, we have maintained a welcoming, local-business feel that makes every customer feel like part of the Alpenland family.

Our Locations

At Alpenland Ski & Cycle, we are proud to serve our community through multiple locations across Southern Alberta. Each store is staffed by knowledgeable and passionate team members who are eager to assist you with all your outdoor sports needs.